1. Introduction
This Cookie Policy explains how Skipbot, Inc. (“Skipbot,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit or use our website at skipbot.com and the Skipbot AI Search Visibility Platform (collectively, the “Service”).
By using the Service, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time using the methods described in Section 6 of this policy.
This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to:
- Make websites work efficiently and as expected
- Remember your preferences and settings
- Provide security features
- Analyze how websites are used so they can be improved
- Deliver relevant advertising
Cookies are set by the website you visit (“first-party cookies”) or by third-party services that appear on that page (“third-party cookies”).
Similar Technologies: In addition to cookies, we may use:
- Local Storage / Session Storage: Browser storage mechanisms that store data locally on your device
- Web Beacons / Pixel Tags: Small graphics files that track visits and email opens
- Device Fingerprinting: Technical information about your device used for fraud prevention
- SDKs: Third-party software development kits embedded in our application
For simplicity, we refer to all of these technologies collectively as “cookies” throughout this policy.
3. Types of Cookies We Use
3.1 Essential Cookies (Always Active)
Essential cookies are strictly necessary for the Service to function properly. Without these cookies, you cannot log in, navigate securely, or use core features. These cookies cannot be disabled.
What they do:
- Maintain your authenticated session after login
- Protect against Cross-Site Request Forgery (CSRF) attacks
- Load balance traffic across our servers
- Store your cookie consent preferences
- Enable secure communication with our servers
3.2 Analytics Cookies
Analytics cookies help us understand how users interact with the Service by collecting anonymous information about usage patterns.
What they do:
- Count the number of visitors and page views
- Track how users navigate through the Service
- Identify which features are most or least used
- Measure page load times and performance
- Record error events and crashes
3.3 Functional Cookies
Functional cookies enable enhanced features and personalization. Disabling these cookies may affect certain features of the Service.
What they do:
- Remember your language and regional preferences
- Store your UI preferences (e.g., collapsed sidebar, dashboard layout)
- Remember your notification and alert settings
- Maintain preferences across sessions
3.4 Marketing and Advertising Cookies
Marketing cookies are used to track visitors across websites to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.
What they do:
- Track conversions from advertising campaigns
- Enable retargeting (showing Skipbot ads on third-party sites to past visitors)
- Measure the performance of marketing campaigns
- Build audience profiles for targeted advertising
You can opt out of marketing cookies without affecting the core functionality of the Service.
4. Specific Cookies We Use
4.1 Essential Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| skipbot_session | Skipbot | Maintains your authenticated login session | Session |
| skipbot_csrf_token | Skipbot | Protects against CSRF attacks | Session |
| next-auth.session-token | NextAuth.js | Stores your authentication session token (JWT) | 30 days |
| next-auth.csrf-token | NextAuth.js | CSRF protection for authentication flows | Session |
| skipbot_consent | Skipbot | Stores your cookie consent preferences | 1 year |
| __cf_bm | Cloudflare | Bot management and security | 30 minutes |
4.2 Analytics Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and sessions | 2 years |
| _ga_[ID] | Google Analytics | Maintains session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes users (unique identifier) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| ph_[ID]_posthog | PostHog | Product analytics session and user identification | 1 year |
| posthog_distinct_id | PostHog | Identifies anonymous users for product analytics | 1 year |
4.3 Functional Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| skipbot_prefs | Skipbot | Stores UI preferences (sidebar state, theme settings) | 1 year |
| skipbot_locale | Skipbot | Stores your selected language/region preference | 1 year |
| skipbot_dashboard_layout | Skipbot | Remembers your dashboard layout configuration | 6 months |
| intercom-session-[ID] | Intercom | Maintains customer support chat session | 1 week |
| intercom-id-[ID] | Intercom | Identifies returning users for support | 9 months |
4.4 Marketing Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Facebook Pixel — tracks conversions and enables retargeting | 90 days |
| _fbc | Meta (Facebook) | Facebook click identifier for ad attribution | 90 days |
| _gcl_au | Google Ads conversion tracking | 90 days | |
| _gcl_aw | Google Ads click identifier | 90 days | |
| li_fat_id | LinkedIn Insight Tag — conversion tracking | 30 days | |
| AnalyticsSyncHistory | Sync for LinkedIn analytics | 30 days |
5. Third-Party Cookies
Some cookies on our Service are set by third-party companies that provide services to us. These third parties operate under their own privacy policies and cookie practices, which we do not control.
6. Managing and Controlling Cookies
6.1 Cookie Consent Manager
When you first visit the Service, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by cookie category.
You can change your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of our website or in the account settings of the Service dashboard.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can view cookies currently stored on your device, delete all or specific cookies, block all cookies or cookies from specific sites, and block third-party cookies.
Note: Blocking all cookies will affect the functionality of most websites, including ours. Blocking essential cookies will prevent you from logging in to the Service.
6.3 Opting Out of Analytics
- Google Analytics: You can install the Google Analytics Opt-out Browser Add-on
- PostHog: PostHog respects the Do Not Track (DNT) browser setting
6.4 Opting Out of Advertising Cookies
- Google Ads: Manage your Google ad preferences in your Google account settings
- Meta/Facebook: Manage your ad preferences in your Facebook account settings or via the Digital Advertising Alliance's opt-out tool
- LinkedIn: Manage advertising preferences in your LinkedIn account settings
6.5 Do Not Track
Some browsers include a “Do Not Track” (DNT) feature that signals your preference not to be tracked. Our Service currently does not respond to DNT signals, but you can use the opt-out methods above to manage tracking.
7. Cookies and GDPR
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) applies to our use of cookies that involve the processing of personal data.
| Cookie Category | Legal Basis |
|---|---|
| Essential | Legitimate interests (necessary to provide the Service) / Performance of a contract |
| Analytics | Consent (Art. 6(1)(a) GDPR) |
| Functional | Consent (Art. 6(1)(a) GDPR) or legitimate interests |
| Marketing | Consent (Art. 6(1)(a) GDPR) |
For non-essential cookies, we rely on your freely given, specific, and informed consent. You may withdraw your consent at any time using the Cookie Consent Manager described in Section 6.1.
8. Cookies and CCPA
If you are a California resident, California law grants you additional rights regarding cookies and tracking technologies. We do not sell personal information. Marketing cookies may involve sharing data with advertising partners. To opt out, use the cookie consent manager or contact us at legal@skipbot.com.
9. Data Transfers via Cookies
Some cookies may result in data being transferred to countries outside your country of residence, including the United States. Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission.
10. Cookie Retention
We retain cookie data only as long as necessary for the purpose it was set. Specific retention periods are described in the cookie tables in Section 4. Session cookies are automatically deleted when you close your browser. Persistent cookies remain on your device until they expire or you delete them.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our cookie usage, technology, or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this policy and notify you via our cookie consent manager.
12. Contact Us
If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:
Skipbot, Inc.
Email: legal@skipbot.com
Website: skipbot.com
For formal legal notices regarding this Cookie Policy, please include “COOKIE POLICY NOTICE” in the subject line.